Hi, I'm Will.
I'm a Canada-based founder exploring opportunities in carbon removal.
About
I'm a commercial startup founder with experience scaling teams, product, sales, marketing and operations to multi-million revenues.
I'm an optimist who enjoys working with others, establishing partnerships, and building relationships to tackle huge challenges.
I like to go all-in on whatever I’m working on. I think I do my most impactful work when I’m focused on something for years rather than months and can make a genuine difference.
I’m currently exploring new opportunities to do that in carbon removal. It’s a vital industry to combat the climate crisis and building it will be one of the great tasks of our generation.
I’m having conversations to explore how I can best contribute to this effort. I’m interested in what I can do to get more removal projects off the ground and more carbon out of the atmosphere.
If you think we should talk, let me know.
Work
Highlights of my career so far.
I founded Kommon to give first-time people managers the right support. We built a SaaS app of manager tools, an acclaimed training course, and a manager guide that reached thousands of users. We closed the company in 2023 and sold the training practice to Unicorn Labs.
Highlights
The Kommon App

We built a suite of tools to make it easier to be a modern manager. We helped managers and their teams plan career development goals, hold good 1:1 meetings, gather feedback, and build better relationships.
New Manager Playbook

We used the insights building our software to create the New Manager Playbook. This practical guide to modern management training became the foundation of our acclaimed management training course.
Comments from Customers
S-RM is a global intelligence and cyber security consultancy. I held various senior roles from 2011-2019, during which we grew from 30 to 300 people and £30m+ in revenue.
Highlights
S-RM South Africa
Moved to Cape Town to build a new regional office from scratch. Grew the business to 20 employees and over £1.5m of work delivered in two years.
Global Security Insight
Product manager for the entire design and build of a new risk intelligence platform for a global insurance company and hundreds of their clients (incl. Fortune 500).
Ethical Hacking
Senior leadership role in the development of a new offensive security service line, including all product design, sales, and marketing.
Comments from Colleagues
"From the start he always struck me as a highly-motivated self-starter. I have been very impressed with his ability to learn quickly, identify key areas that we need to improve, and then act to improve them. I like his leadership – he has the ability to get people’s attention and buy-in. From there, he’s able to steer meetings and conversations in a way that make them interesting, productive, and fun. "
"He has a fantastic ability to look at both the bigger picture and the detail, and is a great communicator."
"Will’s great achievement has been in focusing the department on selling effectively. His work in honing the overall sales and marketing strategy has been excellent and I feel I have already learnt a lot from Will on how to target these kinds of efforts in order to make them effective."
Writing
I mostly write about work and technology.
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Projects
Other things I've been building.

OttawaGigs.ca
I love going to see live music and there wasn't a good aggregator for gig listings in the city I live in, so I built one - ottawagigs.ca.
This led to me being credited on the internet as a 'dude who just really likes music.' Probably the thing I'm most proud of so far.


I and four others who are working in climate struggled to find a community of like-minded people in our city... so we built one.
Climate Leap brings together climate enthusiasts every month in Ottawa to share ideas and promote solutions to the climate crisis.
Get in touch
If you want to chat, email me on will [at] stockdale.ws